The Great Brain Experiment

The Great Brain Experiment
http://www.thegreatbrainexperiment.com

Funded by Wellcome Trust and developed by Wellcome Trust Centre for Neuroimaging at University College London in conjunction with White Bat Games, this game has a higher purpose than just smashing fruit or playing Simon (a Generation-X reference). Essentially, the folks in white coats have created games to crowdsource behavior and data. I’m not exactly sure how all the numbers add up, but Brain Experiment is perilously addictive, easy and intuitive.
http://blogs.wsj.com/speakeasy/2013/04/17/game-theorys-top-10-android-games

related:
https://franzcalvo.wordpress.com/2014/09/01/equation-to-predict-happiness

https://franzcalvo.wordpress.com/2014/08/10/crowdsourcing-for-cognitive-science

http://www.npr.org/blogs/health/2014/08/06/338306510/do-you-want-to-be-happy-dont-set-your-expectations-too-high

http://www.theguardian.com/science/blog/2013/oct/10/scientists-public-engagement-wellcome-trust