4 Ways Social Media Is Making You Dumber
OPEN Forum. American Express Company. December 02, 2013
Director, Council for Economic Education
Social media makes you more susceptible to peer pressure.
Bernardo Huberman, Haiyi Zhu and Yarun Luon of HP Labs recently conducted an experiment that demonstrated how we become more susceptible to peer pressure from social media.
The study they devised showed that users tended to change their opinion about a given item after it was revealed that a certain number of people actually “liked” the opposite of their choice.
The shocking part of the study is that it only took a few “opposite likes” for the change to occur.
To Switch or Not To Switch: Understanding Social Influence in Online Choices
Proceeding CHI ’12 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. Pages 2257-2266
Haiyi Zhu, Bernardo A. Huberman, Yarun Luon
Social Computing Lab. Hewlett Packard Labs. Palo Alto, California, USA