- Menon (1993) asked respondents to judge the frequency of mundane activities, e.g. snacking, washing one’s hair, etc.
- Activities occurred on regular or irregular schedule and were similar or dissimilar
- Predicted most use episodic recall and least use of rates when events distinctive (dissimilar) and irregular; least use of episodic recall and most use of rates when events similar and regular.
Menon, G. (1993). The effects of accessibility of information in memory on judgments of behavioral frequencies. Journal of Consumer Research, 20, 431‐440.
Questionnaire Design for Social Surveys
University of Michigan