Events vs. Self knowledge

similar_and_regularResponse process: Retrieval
Events vs. Self knowledge

  • Menon (1993) asked respondents to judge the frequency of mundane activities, e.g. snacking, washing one’s hair, etc.
  • Activities occurred on regular or irregular schedule and were similar or dissimilar
  • Predicted most use episodic recall and least use of rates when events distinctive (dissimilar) and irregular; least use of episodic recall and most use of rates when events similar and regular.

cited article:
Menon, G. (1993). The effects of accessibility of information in memory on judgments of behavioral frequencies. Journal of Consumer Research, 20, 431440.

Questionnaire Design for Social Surveys
University of Michigan