There’s nothing to translate

Hollywood comedies are dead because of China (and Michael Bay)
July 7, 2014

What’s funny to an American audience doesn’t always translate for a Chinese one. And now that China’s box office is the world’s largest outside of North America, that’s a major consideration.

Bay’s bad plots, even worse writing and explosions galore can’t be lost in translation, because there’s nothing to translate in the first place. It’s a kind of universal language that Hollywood can sell to teenage boys everywhere. It’s capitalist perfection.

And the joke’s on everyone who buys a ticket.