What matters most to the person in the specific situation they are in

How to fix the exhausted brain
Brady Wilson
Aug 1, 2017

What if you could energize your brain?
Brady Wilson discusses the chemistry of connection and motivation.

… focused energy.
As co-founder of Juice Inc., Brady’s vision is to create a world where businesses pulsate with creative energy.

Brady is the author of four books dedicated to improving employee performance and business results: Juice: The Power of Conversation, Love at Work, Finding the Sticking Point and his most recent book Beyond Engagement.

8:46 what matters most to the person in the specific situation they are in

…they ask: “What’s most important to you in this situation?”


Psicotrampas: Identifica las trampas psicológicas que te amargan la vida y encuentra las psicosoluciones para vivir mejor
Giorgio Nardone
Ediciones Paidós (April 3, 2014)


Milgram experiment

Simon Sinek – “First why and then trust”
April 6, 2011

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. … he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.



Luck = superior effort + focused execution

Stop making excuses. Create your own reality: Gary Whitehill
December 11, 2013
Gary is a relentless entrepreneur and driven philanthropist with a footprint on four continents; broad experience spanning entrepreneurship, M&A, business turnarounds, and Fortune 50 board directorships. Seasoned in structuring the macro-level dynamics of entrepreneurial ecosystems, Gary has been featured in industry-leading publications such as the Harvard Business Review, Inc. and the New York Times

12:30 values

Luck is an accumulation of superior effort and focused execution

David Brooks on the Road to Character

David Brooks on the Road to Character
Royal Geographical Society on 26th May 2015.

His book ‘The Social Animal’, a study of the unconscious mind and the triggers that drive human behaviour … David Cameron instructed all the members of his Cabinet to read it.

his latest book, ‘The Road to Character’. Brooks argued that today’s ‘Big Me’ culture is making us increasingly self-preoccupied: we live in a world where we’re taught to be assertive, to master skills, to broadcast our brand, to get likes, to get followers. But amidst all the noise of self-promotion, Brooks claimed that we’ve lost sight of an important and counterintuitive truth: that in order to fulfil ourselves we need to learn how to forget ourselves.

To make his case, Brooks distinguished two sorts of virtues: resumé virtues and eulogy virtues. Resumé virtues are the skills you bring to the marketplace: wealth, fame, status and a great career. Eulogy virtues are the things people will say about you at your funeral: that you were honest, loving, and steadfast. Most of us would say that eulogy virtues are more important, but it’s the resumé virtues we tend to think about the most.

By interweaving politics, spirituality and psychology, and citing examples from some of history’s greatest thinkers and leaders – St. Augustine, Dwight Eisenhower and Samuel Johnson – Brooks showed that by cultivating the eulogy virtues we can create depth of character and restore balance to our lives.

<20:55 Suffering gives you empathy

49:20 they had looked at the horrors of WWII and they just wanted to turn the page

1:11:07 What’s the event that made you who you are today?
No-one ever said “Well, I took this amazing vacation in Orlando”
They usually mention a period of struggle.
Then, we shoot for happiness but we are formed by suffering and struggle.

Should you live for your résumé … or your eulogy?

David Brooks: Should you live for your résumé … or your eulogy?
March 2014 at TED2014

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love — the values that make for a great eulogy. (Joseph Soloveitchik has called these selves “Adam I” and “Adam II.”) Brooks asks: Can we balance these two selves?

risk leads to reward

April 2015


The Deepest Self
David Brooks MARCH 13, 2014


and they go on living in you and through you

The Schwartz Value Survey

The Schwartz Value Survey (Schwartz, S.H. 1992)

It measures the values of individuals.
It includes 56 single-value items, representing 10 distinct motivational value constructs.
Respondents rate the importance of each value item as “a guiding principle of my life”, on a 9-point scale from 7 (“of supreme importance”) to -1 (“opposed to my values”)

On the first axis, Self-transcendence values (Universalism and Benevolence, i.e., values emphasising acceptance of others as equals and concern for their welfare) are opposed to Self-Enhancement values (Achivement and Power, i.e., values emphasising the pursuit of one’s own relative success and dominance over others).

A second axis opposes Conservation values (Conformity, Tradition and Security, i.e., values emphasising submissive self-restriction, preservation of traditional practices and protection of stability) to Openess to Change values (Self-Direction and Stimulation, i.e., values emphasising its own independent thought and action and favouring change).
The 10th value of Hedonism is located between the Openness to Change and Self-Enhancement axes.

The meaning of sense of coherence in transcultural management.
By Claude H. Meyer
Waxmann Verlag, 2011


List of Values

Life Orientation Test


achievement/personal growth
family/dating relationship
integrity/doing what’s right
free time