Designing Books Is No Laughing Matter. OK, it is.

Designing Books Is No Laughing Matter. OK, it is.
Chip Kidd
Mar 2012
http://www.ted.com/talks/chip_kidd_designing_books_is_no_laughing_matter_ok_it_is.html

Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor.
In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs.

Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging.

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