Designing Books Is No Laughing Matter. OK, it is.
Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor.
In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs.
Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging.