The exact same experience: good or bad, depending …

Mark Twain showed how the exact same experience can be regarded as good or bad, depending on how it is presented, or framed.

Because our pre-existing preferences are often undefined, value can be constructed through arbitrary influences.

in:
1.5 The Long-lasting Effects of Decisions
A Beginner’s Guide to Irrational Behavior
Duke University
https://www.coursera.org/course/behavioralecon

related:

https://franzcalvo.wordpress.com/2016/03/29/job-crafting

https://franzcalvo.wordpress.com/2014/03/02/feeling-down-watching-this-will-help