Top German Chocolate Maker Fights For Its ‘Natural’ Reputation
December 24, 2013
http://www.npr.org/blogs/thesalt/2013/12/23/256587064/top-german-chocolate-maker-fights-for-its-natural-reputation
Ritter Sport says the chemical responsible for the vanilla-like aroma in its top-selling Voll-Nuss chocolate nut bar is all natural. But Stiftung Warentest — basically Germany’s version of Consumer Reports — disagrees.
The problem? Voll-Nuss contained a chemical called piperonal, a vanilla-like aroma that Stiftung Warentest believes was manufactured using synthetic chemistry.
In other words, unnatural.
Ritter Sport reacted like a goaded bull.
The company declared that the piperonal in its chocolate has been extracted from natural sources, such as dill, violet flowers, black pepper, and vanilla.
related:
http://www.npr.org/blogs/thesalt/2012/05/04/152033920/chocolate-maker-brings-joy-out-of-the-basement