The audience actually wants to work for their meal

The Clues To A Great Story
Andrew Stanton
TED2012
https://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story

“But, do they call me McGregor the Builder? No!”
Storytelling is joke telling

Make me care

6:35 The audience actually wants to work for their meal. They just don’t wanna know that they’re doing that!

9:00
You’re born with a temperament, and you’re wired a certain way. And you don’t have any say about it. And there’s no changing it. All you can do is learn to recognize it, and own it. …
A major threshold is passed when you mature enough to acknowledge what drives you and to take the wheel and steer it.

… and you’re still learning who you are

10:00
British playwright William Archer:
“Drama is anticipation mingled with uncertainty.”
When you’re telling a story, have you constructed anticipation?

15:00
“Who are you?”
Everything Lawrence did was an attempt for him to figure out where his place was in the world

16:33
the secret sauce is: Can you invoke wonder?

https://blog.ted.com/how-to-tell-a-great-story-visualized

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