You say … They think

How words change minds: The science of storytelling
Nat Kendall-Taylor, PhD

framingSometimes a good idea isn’t enough to drive social change; more important is how you communicate that idea. This is where “issue framing” comes in.
In his talk, Nat Kendall-Taylor, PhD, breaks down the science of framing for philanthropy and nonprofit communications.


Social priming

Psychologists strike a blow for reproducibility
Thirty-six labs collaborate to check 13 earlier findings.
Ed Yong
26 November 2013

gain-versus-loss framing, in which people are more prepared to take risks to avoid losses, rather than make gains1

anchoring, an effect in which the first piece of information a person receives can introduce bias to later decisions2


Disputed results a fresh blow for social psychology
Failure to replicate intelligence-priming effects ignites row in research community.
Alison Abbott
30 April 2013

Thinking about a professor just before you take an intelligence test makes you perform better than if you think about football hooligans. Or does it?

unconscious thought theory, which is concerned with unconscious decision making, is not the same as intelligence priming


Nobel laureate challenges psychologists to clean up their act
Social-priming research needs “daisy chain” of replication.
Ed Yong
03 October 2012

social priming, the study of how subtle cues can unconsciously influence our thoughts or behaviour. For example, volunteers might walk more slowly down a corridor after seeing words related to old age1, or fare better in general-knowledge tests after writing down the attributes of a typical professor.