Behavioral economics

behavioral_economicsBehavioral economics

in:
1.6 Learning From Our Mistakes
A Beginner’s Guide to Irrational Behavior
Duke University
https://www.coursera.org/course/behavioralecon

related:

The courage to trust yourself…listen to the nudges
Jo Simpson
TEDxUniversityofEdinburgh

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Log or Linear? Distinct Intuitions of the Number Scale …

Log or Linear? Distinct Intuitions of the Number Scale in Western and Amazonian Indigene Cultures
Science 30 May 2008: 320(5880), pp. 1217-1220
Stanislas Dehaene, et al.
http://www.sciencemag.org/content/320/5880/1217

The mapping of numbers onto space is fundamental to measurement and to mathematics.
Is this mapping a cultural invention or a universal intuition shared by all humans regardless of culture and education?

At all ages, the Mundurucu mapped symbolic and nonsymbolic numbers onto a logarithmic scale, whereas Western adults used linear mapping with small or symbolic numbers and logarithmic mapping when numbers were presented nonsymbolically under conditions that discouraged counting.

This indicates that the mapping of numbers onto space is a universal intuition and that this initial intuition of number is logarithmic.
The concept of a linear number line appears to be a cultural invention that fails to develop in the absence of formal education.