Benjamin Hardy: The 100 Percent Rule

The 100 Percent Rule That Will Change Your Life
Benjamin Hardy
TEDxKlagenfurt
Aug 1, 2019

Why most people struggle when it comes to losing weight or getting rid of bad habits? Is there a chance to get unstuck from unnecessary fallbacks and permanently change our bad habits? In this TEDxTalk, Benjamin shares the secret on how making a radical change is not only possible but required to live a life of integrity, meaning, and purpose. Benjamin Hardy has been the #1 most-read writer on Medium.com since late 2015. He is the author of Willpower Doesn’t Work

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People are extremely lazy

Behavioural Economics in Action
University_of_TorontoX: BE101x
https://www.edx.org/course/behavioral-economics-action-university-torontox-be101x-0
Aug 2, 2013
Unit 1 > 1.2 Behavioural Economics and Choice Architecture > 1.2.1 What is Behavioural Economics

Defaults work because of two reasons.

Reason number one: people are extremely lazy.

If you put obstructions in their approach to a certain outcome, those obstructions are enough to prevent them from reaching that outcome.

action implementation gap, or a planning implementation gap