People are extremely lazy

Behavioural Economics in Action
University_of_TorontoX: BE101x
Aug 2, 2013
Unit 1 > 1.2 Behavioural Economics and Choice Architecture > 1.2.1 What is Behavioural Economics

Defaults work because of two reasons.

Reason number one: people are extremely lazy.

If you put obstructions in their approach to a certain outcome, those obstructions are enough to prevent them from reaching that outcome.

action implementation gap, or a planning implementation gap