Behavioural Economics in Action
University_of_TorontoX: BE101x
https://www.edx.org/course/behavioral-economics-action-university-torontox-be101x-0
Aug 2, 2013
Unit 1 > 1.2 Behavioural Economics and Choice Architecture > 1.2.1 What is Behavioural Economics
Defaults work because of two reasons.
Reason number one: people are extremely lazy.
If you put obstructions in their approach to a certain outcome, those obstructions are enough to prevent them from reaching that outcome.
action implementation gap, or a planning implementation gap
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