The 100 Percent Rule That Will Change Your Life
Aug 1, 2019
Why most people struggle when it comes to losing weight or getting rid of bad habits? Is there a chance to get unstuck from unnecessary fallbacks and permanently change our bad habits? In this TEDxTalk, Benjamin shares the secret on how making a radical change is not only possible but required to live a life of integrity, meaning, and purpose. Benjamin Hardy has been the #1 most-read writer on Medium.com since late 2015. He is the author of Willpower Doesn’t Work
Behavioural Economics in Action
Aug 2, 2013
Unit 1 > 1.2 Behavioural Economics and Choice Architecture > 1.2.1 What is Behavioural Economics
Defaults work because of two reasons.
Reason number one: people are extremely lazy.
If you put obstructions in their approach to a certain outcome, those obstructions are enough to prevent them from reaching that outcome.
action implementation gap, or a planning implementation gap