Aug 2, 2013
Unit 1 > 1.2 Behavioural Economics and Choice Architecture > 1.2.1 What is Behavioural Economics
Defaults work because of two reasons.
Reason number one: people are extremely lazy.
If you put obstructions in their approach to a certain outcome, those obstructions are enough to prevent them from reaching that outcome.
action implementation gap, or a planning implementation gap