The Merchant of Just Be Happy
By TAFFY BRODESSER-AKNER
DEC. 28, 2013
International Coach Federation
“Everything I’ve ever taught in terms of self-help boils down to this — if something feels really good for you, you might want to do it. And if it feels really horrible, you might want to consider not doing it. Thank you, give me my $150.”
Coaching includes two broad categories. There are executive and leadership coaches — they train people to be better at business — and life coaches, like Ms. Beck, who talk about leadership in one’s own life, from the home to the office and everywhere in between. There is often tension between the two, with executive coaches tending to disdain the sometimes exuberant spiritual sides of life coaches.
The idea that we should be better — more effective, more efficient, happier — is a vein that runs deep in American culture, from Norman Vincent Peale to Tony Robbins