Overcoming inertia with small changes

Overcoming inertia: how small changes can have big impact
Kalipso Karantinou
TEDxAUEB
May 15, 2015

Our life’s orbit depends on the gravitational pull of our habits. When we try to change it all at once, inertia prevents us from achieving the desired outcome.
Instead, if we make one small, manageable change at a time, that would not be so difficult to do. Kalipso Karantinou shares with us ten forces that can help us all beat inertia and get on to a favorable trajectory in our lives.

Dr. Kalipso Karantinou teaches as a Lecturer in Marketing at the School of Business of Athens University of Economics and Business to undergraduate, postgraduate and doctoral students and she has won awards of academic excellence and high teaching performance for the undergraduate and postgraduate level.

Her published research work amounts to 30 publications in reputable international academic journals and international academic conferences.

Her research interests lie in the area of Marketing Services, Customer Relationship Management and Innovation Management. Since 2013, she has been elected as Representative of Greece in the Steering Committee of the European Marketing Academy (EMAC).

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