On purpose (Vic Strecher)

On purpose: Vic Strecher at TEDxUofM
Apr 13, 2014



http://www.dungbeetle.org
Marketers have long known how to reach you by appealing to your “core values”:
“This cigarette makes me independent like a cowboy.”
“This beer gives me friends” (p. 28)

Boiling frog metaphor
https://en.wikipedia.org/wiki/Boiling_frog

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