How many choices are these?

The art of choosing
TEDGlobal 2010
Sheena Iyengar
http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing

sodas08:40 How many choices are these?
Oh, but it doesn’t matter. It’s all just soda. That’s just one choice.

miningless minutia

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