December 17, 2015
Sad Men: How Advertisers Are Selling With Emotion
May 31, 2014
The three minute long film starts with a young boy being caught stealing medicine for his sick mother before a nearby stallholder pays for the pills and asks his young daughter to give the boy a bag of vegetable soup.
Skipping forward 30 years, the advert shows the stallholder falling ill at work, and his daughter being forced to sell their home to pay the £15,500 medical bill.