Emotional advertising

Five Highly Emotional Ads That Went Viral In 2015
December 17, 2015
http://www.forbes.com/sites/onmarketing/2015/12/17/five-highly-emotional-ads-that-went-viral-in-2015

Sad Men: How Advertisers Are Selling With Emotion
May 31, 2014
http://www.npr.org/2014/05/31/317686788/sad-men-how-advertisers-are-selling-with-emotion
sadvertising

http://www.telegraph.co.uk/telegraphtv/10316219/Tear-jerking-Thai-advert-becomes-internet-hit.html
The three minute long film starts with a young boy being caught stealing medicine for his sick mother before a nearby stallholder pays for the pills and asks his young daughter to give the boy a bag of vegetable soup.
Skipping forward 30 years, the advert shows the stallholder falling ill at work, and his daughter being forced to sell their home to pay the £15,500 medical bill.

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