Nobody will ever put that on the window of their car

Music, Spies And Exact Change: The Strange History Of Electronic Tolls
September 15, 2016
http://www.npr.org/sections/alltechconsidered/2016/09/15/487804992/music-spies-and-exact-change-the-strange-history-of-electronic-tolls

Cardullo wanted to demonstrate an electronic toll collection device on the George Washington Bridge. The prototype was the size of two packs of cigarettes.

“The first thing they [said] to me was, ‘Well, nobody will ever put that on the window of their car, it’s too big,’ ” Cardullo remembers.

He reassured them he could make it smaller. But the Port Authority passed.
Cardullo’s patent expired in 1990 — and that’s when electronic toll collecting exploded.

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