The Last Mile Problem

Solving Social Problems with a Nudge
Sendhil Mullainathan
Behavioral economist
TEDIndia 2009

MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems — those we know how to solve, but don’t. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology … yet somehow, we don’t or can’t. Why?

cited in:
http://www.ideas42.org/learn
[http://www.npr.org/sections/ed/2016/08/06/487620412/scientific-secrets-to-keep-kids-in-college]

How Can A Nudge Save A Life?
TED Radio Hour
June 24, 2016
http://www.npr.org/2016/06/24/483136951/how-can-a-nudge-save-a-life

October 24, 2015
http://thepsychreport.com/business-org/how-do-we-solve-the-last-mile

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