Impact of Group Settings and Gender on Meals Purchased by College Students
MOLLY ALLEN-O’DONNELL, et al.
Journal of Applied Social Psychology. 41 (9): 2268–2283, September 2011
This study examines the impact of social context and perception of weight on calories purchased by college students in a natural setting. Not only did women in mixed-gender groups purchase fewer calories than did women in same-gender groups, but significant interaction effects exist among the gender composition of groups, perception of being overweight, and gender of respondents. Men modified calories purchased across mixed-gender and same-gender groups, purchasing more when in mixed-gender groups. The study helps address theoretical and methodological gaps in prior research and frames the findings in terms of variation of gender salience across social relational contexts.