Misunderstanding, overgeneralization. and stereotyping can occur, with a negative impact on any communication.
Business English for Cross-cultural Communication
The Hong Kong University of Science and Technology. June 2016
That’s $515 less than the average incentive in April 2010.
Prime incentive in the voting: a $1.78-per-bu. 
They have every incentive in the world to take me to their $300 multi-blade razors that they sell with the nice handle and all that jazz.