How Twitter’s Trending Algorithm Picks Its Topics
December 07, 2011
Sometimes a topic that seems hot doesn’t trend, leading some to charge Twitter with censorship. But the complex algorithms that determine trending topics are intended to find what’s trending in the moment, and not what’s been around for a long time.
“It’s a curated list,” Gillespie says. “It’s a list that will never show us if something that they or their publishers had classified as adult would ever show up there.”
Everything from restaurant reviews to your friend’s baby pictures to your local news is getting served up to you by an algorithm. As much as programmers may think their algorithms will deliver objective results, those calculations may be just as biased as a real human being.