Richard Gregory’s Dalmatian image
when we are talking about elite art, such as art galleries, classic music, even very good rock concerts, there is much more to it than just hyper-stimulation. There is an aspect of cleverness involved. One of them has to do with what Ramachandran calls a “pick-a-boo” principle in our brain. This is perfectly illustrated in Richard Gregory’s Dalmatian image.
Now, if you look at the image, you see pure black spots on a white background. But if you keep looking at it, you’ll notice a “pattern”, that of a dalmatian dog. When your mind finds out that it fits the Dalmatian pattern and “solves” the image puzzle, it reacts as if it said “Aha! There it is!”
figure used by:
Introduction to Neuroeconomics: how the brain makes decisions
Coursera. July 2014