Fairness and reciprocity
It’s easy for us to pay for something that requires conspicuous effort, but much harder to pay an expert who performs the job effortessly
There’s an interesting point:
We might want to express to people the amount of hard work. If you are the locksmith, you might want to show your hard work. If you are the mechanic, you might want to show people your hard work.
Because determining value is so difficult, we use shortcuts–like assessing the level of effort required to produce something.
2.5 Fairness and reciprocity
A Beginner’s Guide to Irrational Behavior