Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
Penguin Books; Revised & Expanded edition (February 24, 2009)
An Economist Best Book of the Year
“For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions” Amazon.com
Nudge is about choices-how we make them and how we can make better ones.
Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions.
Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture” can successfully nudge people towards the best decisions without restricting their freedom of choice.
Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
Episode 803: Nudge, Nudge, Nobel
November 1, 2017
TORCH | The Oxford Research Centre in the Humanities
March 6, 2016