It’s a problem that we can’t see

Anthony Leiserowitz on Making People Care About Climate Change
January 4, 2013

Anthony Leiserowitz. He’s director of the Yale Project on Climate Change Communication and a research scientist at Yale University’s School of Forestry and Environmental Studies.

psychology of risk perception and decision making

04:00 The fundamental causes of this global problem are invisible to us. And likewise the impacts are largely invisible to us as well unless you know where to look. So it’s a problem that first of all we can’t see. And secondly it’s a problem that is seemingly faceless.

08:20 There are 6 different Americas. Each respond to this issue in very different ways and need different kinds of information about climate change to become more engaged with it:

  1. The alarmed (16% of the public)
  2. The concerned (29% of the public)
  3. The cautious (about 1/4)
  4. The disengaged (8%)
  5. The doubtfuls (13%)
  6. The dismissive (8%)

a disinformation campaign, a strategy that was lifted explicitly directly out of the tobacco wars.

20:10 It’s a zero sume game

37:45 currently: 2 degrees

39:45 Henry Ford: “Those who think they can and those who think they can’t are both right”

40: Benjamin Franklin: “An ounce of prevention is worth a pound of cure”

Crack Baby Myth – Ira Chasnoff
September 7, 2014 (repeat)
What if Crack Babies were a myth?
that’s where it comes down to a lot of the pol itics and the perceptions of society of what we want to believe and what we don’t want to believe.

One thought on “It’s a problem that we can’t see

  1. Pingback: Scientists Agree On Climate Change, Why Doesn’t The Public? | franzcalvo

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s