January 4, 2013
Anthony Leiserowitz. He’s director of the Yale Project on Climate Change Communication and a research scientist at Yale University’s School of Forestry and Environmental Studies.
psychology of risk perception and decision making
04:00 The fundamental causes of this global problem are invisible to us. And likewise the impacts are largely invisible to us as well unless you know where to look. So it’s a problem that first of all we can’t see. And secondly it’s a problem that is seemingly faceless.
08:20 There are 6 different Americas. Each respond to this issue in very different ways and need different kinds of information about climate change to become more engaged with it:
- The alarmed (16% of the public)
- The concerned (29% of the public)
- The cautious (about 1/4)
- The disengaged (8%)
- The doubtfuls (13%)
- The dismissive (8%)
a disinformation campaign, a strategy that was lifted explicitly directly out of the tobacco wars.
20:10 It’s a zero sume game
37:45 currently: 2 degrees
39:45 Henry Ford: “Those who think they can and those who think they can’t are both right”
40: Benjamin Franklin: “An ounce of prevention is worth a pound of cure”
Crack Baby Myth – Ira Chasnoff
September 7, 2014 (repeat)
What if Crack Babies were a myth?
that’s where it comes down to a lot of the pol itics and the perceptions of society of what we want to believe and what we don’t want to believe.