Education World(R)

Education World(R)

Building a Successful Educational App for Kids….With or Without Elmo
Jay Schiffma n  |  President, Dreamkind
November 06, 2013
Although the kids educational space is far more democratic than other categories in the iTunes store, developers need to be realistic about competing with brands. Elmo sells. Dora sells. Sofia the First sells. Franny the Fantastic Frog probably won’t. Developers need to make strategic decisions about developing educational apps that compete with well-established brands supported by television, movies, or books. Some apps can compete in this crowded space, and others will certainly fail.
This lecture, led by Dreamkind President Jay Schiffman, will help developers navigate the kids space and make strategic product and marketing decisions that will help their apps stand out against powerful kids brands.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s